Case studies ↘ Red Bull UK ↘ Soapbox Race
Red Bull Soapbox Race
Photo: Red Bull Content Pool
The brief
Kit out everyone at the Soapbox Race: the crowd, the racing teams & the crew running the day. Three audiences with three different jobs for the merch, & a race date that doesn't move.
So we gave each group its own colour. Crew stand out in light blue, competitors get slate green, & spectators take home a white tee worth keeping. One look across the whole park, all 100% organic cotton, designed & printed in the UK.
White
1,314
Spectators
Organic cotton tees for the crowd
Slate green
235
Competitors
Every racer on every team
Light blue
140
Crew
Chest & back prints, partner logos on the sleeves
What we made
- TeesAround 1,700 across three colour coded kits
- HeadwearCarhartt style caps with woven crest patches
- Marshal teesTesco Whoosh partner tees, turned round in days
- FinishSized, packed & delivered to Ally Pally
Race day ↘
Photos: Red Bull Content Pool
1,700
Tees produced
3
Audiences kitted
15
Years with Red Bull
More Red Bull work ↘