Consulting ↘ Apparel & merch strategy
Get it right before it's made.
The technical thinking that stops merch going wrong. Twenty years designing, sourcing & producing for global brands means we know exactly where ranges fail: the wrong fabric, the wrong fit, the wrong print method, the wrong quantities, a deadline nobody could ever hit. We plan all of it before a single garment gets made, working alongside your team or your agency's.
Who we work with ↘
Your apparel team, on call.
In-house marketing & brand teams who need a specialist on apparel & merch, without hiring one. We become the department you don't have.
Experiential, creative & events agencies who need a production partner they can put in front of a client. We work behind you, quietly making you look good.
Fixed dates, thousands of pieces, kit for every role on site. We plan it so the boxes land before the gates open.
What we help with ↘
01
Range & product strategyWhat to make, who it's for, how many & why. We build ranges that get worn & kept, not handed out & binned.
02
Fabric, fit & technical specWeights, fibres, fits & finishes chosen for how the piece will actually be used, then written up in tech packs your makers can follow without guessing.
03
Sampling & developmentSamples, fit sessions, colour matching & print tests, so everyone signs off on the real thing, not a render.
04
Global sourcingAn independent supply chain across the UK, Portugal, Turkey & further afield. We match the right maker to each piece & we're open about where everything's made.
05
Sustainability & certificationOrganic & recycled fabrics, water-based inks & compostable packaging, built in from the start. See how we do it ↘
06
Budgets & timelinesHonest costings & a critical path that works backwards from the day it's needed. Fifteen years with Red Bull & not one missed delivery date.
How it works ↘
Five steps. No surprises.
01
Brand auditWe get under the skin of your brand, your audience & what's worked or flopped before.
02
Range planProducts, fabrics, quantities, budget & timeline, agreed before any design work starts.
03
Design & look bookOriginal artwork & branding placed on real products, presented as a look book you can share.
04
SamplingPhysical samples for fit, colour & finish. Tweaked until it's right, then signed off.
05
ProductionWe make it, or hand over a spec your own suppliers can run with. Your call.
The mistakes we stop.
- The wrong fabric for the jobCotton tees for a 10k run
- Logos that don't work on fabricFine detail lost in print
- Size splits from guessworkBoxes of leftover XXLs
- The wrong print methodCracking after three washes
- Deadlines without production timePanic, air freight & cost
20
Years in apparel & merch
15
Years alongside Red Bull
0
Delivery dates missed. Ever.
Consulting in action ↘
Good to know ↘
Do you only consult, or make it too?
Both. Some clients use us purely for strategy, spec & sourcing, then run production themselves. Most hand us the whole thing, from first idea to last box on site. Either way works.
Can you work alongside our agency or suppliers?
Yes, all the time. We regularly sit behind agencies as their apparel & merch partner, & we're happy to brief your existing suppliers with specs they can run with.
When should we bring you in?
As early as you can. The best time is before designs are signed off & quantities are fixed, because that's where most of the cost & most of the mistakes are decided.
Do you work outside the UK?
Yes. We work with global brands & deliver across the UK & Europe, with a supply chain that stretches from the UK to Portugal, Turkey & beyond.