Sustainability ↘ Organic for over 15 years

Merch that doesn't cost the earth.

We're pioneers in sustainable apparel & merchandise. We launched our first organic clothing range over fifteen years ago, working with the Soil Association, the Fair Wear Foundation, Fairtrade & the Global Organic Textile Standard (GOTS). Organic fabrics, water-based inks & compostable packaging aren't an upgrade here. They're how we work.

First organic range

15+ years ago

Fabrics

Organic cotton as standard

Inks

Water-based & phthalate-free

Packaging

Compostable

The standards we work to ↘

Global Organic Textile Standard (GOTS) logo
GOTS

The Global Organic Textile Standard. Organic fibre, processed responsibly, from the field to the finished garment.

Soil Association Certification logo
Soil Association

The UK's leading organic certifier. We built our very first organic range with them.

Fair Wear Foundation logo
Fair Wear

The Fair Wear Foundation. Better conditions for the people who make our clothes, independently checked.

Fairtrade Mark
Fairtrade

Fair prices & a premium for the farmers who grow the cotton, so the people at the start of the chain get a better deal.

Compostable packaging

Mailers & bags that break down, not plastic that hangs around for centuries after the event.

Water-based inks

Phthalate-free printing that soaks into the fabric instead of sitting on top of it.

Sustainable before it was a selling point.

Brandhut started in 2006 in surf, BMX & skate, communities that live outdoors & notice what they leave behind. A few years in, we launched our first organic clothing range, working with the Soil Association, the Fair Wear Foundation, Fairtrade & GOTS to get it right. That was over fifteen years ago, long before "sustainable" was something brands put on a slide.

Our background is in manufacturing & supply chains, so we know exactly where the impact in this industry sits: the fibre, the dye house, the print shop, the packaging & every mile in between. That's where we make the changes, not in the small print.

2006

Brandhut starts out making apparel for surf, BMX & skate brands & events.

15+ yrs

Our first organic range, built with the Soil Association, the Fair Wear Foundation, Fairtrade & GOTS.

Today

Organic, water-based & compostable as standard, on runs of thousands of pieces for global events.

How we do it ↘

Six things we don't compromise on.

01

Organic fabrics

Organic cotton is our starting point, not an add-on. Grown without synthetic pesticides or fertilisers & traceable from field to finished garment.

02

Water-based inks

We print with water-based, phthalate-free inks. Softer on the skin, kinder to waterways & a better finish that lasts wash after wash.

03

Compostable packaging

Compostable packaging is our standard practice. No mountain of plastic bags backstage, no guilt in the bin when the boxes are opened.

04

Checked supply chains

We work with mills & makers who can prove it, with certifications we can check rather than promises on a spec sheet.

05

Made to last

The most sustainable tee is the one that gets worn for years. Better fabrics, better construction & designs people actually want to keep.

06

Made to order, not to waste

We plan quantities & size splits properly up front, so there's no pallet of leftovers heading for landfill when the event's over.

Choosing the right fabric.

There's no single "most sustainable" fabric. It depends on what the piece has to do, who's wearing it & how long it needs to last. Here's how we think about it, & we'll always recommend the best fit for your brief & budget.

Organic cotton

Grown without synthetic pesticides or fertilisers. Soft, breathable & certified to GOTS. Our everyday default.

Tees, hoodies, sweats, totes

Recycled polyester

Made from post-consumer plastic like drinks bottles. Tough, light & quick drying, so it's right when the kit has to perform.

Running & event kit, performance tees, bibs

Organic & recycled blends

The softness of organic cotton with the strength of recycled fibres. Holds its shape & lasts longer.

Hoodies, sweats, crew kit

Recycled cotton

Spun from factory offcuts that would otherwise be thrown away. A great second life for good fibre.

Totes, heavyweight tees

Print & finish, done properly ↘

How you brand it matters too.

Water-based screen print

Our default. Phthalate-free inks that soak into the fabric for a soft, breathable print that won't crack.

Tees & sweats
Discharge print

Lifts the dye out of the fabric & replaces it with colour, giving bright prints on dark garments that you can barely feel.

Dark garments
Embroidery

No inks at all & built to outlast the garment. Premium, subtle & perfect for logos that need to look sharp for years.

Caps, polos, hoods
Woven patches

Like the crest patches on our Red Bull Soapbox caps. Durable, detailed & easy to apply to almost anything.

Headwear & bags

How we build a sustainable range ↘

01

Brief

What you need, who it's for & how it'll be used. Sometimes the greenest answer is making fewer, better pieces.

02

Source

We match fabrics, makers & print methods to the brief & the budget, with the certifications to back it up.

03

Sample

You see & feel it before anything goes into production. No surprises, no wasted runs.

04

Deliver

The right quantities, packed in compostable packaging & on site on time. Every time.

15+

Years making organic merch

1,700

Organic tees for Red Bull Soapbox

100%

Organic cotton, designed & printed in the UK

Sustainable at scale ↘

Red Bull Soapbox Race ↘Around 1,700 tees across three kits, all 100% organic cotton, designed & printed in the UK.
MaxVs100, Silverstone ↘Numbered bibs plus 70 crew tees in Earth Positive organic cotton.
Sennen Surf Co. ↘An own brand retail range in organic cotton, for adults & kids.

Sustainable merch, explained ↘

What does GOTS certified mean?

The Global Organic Textile Standard is the leading standard for organic textiles. It covers the whole journey, from how the cotton is grown to how it's processed, dyed & made, with environmental & social criteria at every stage.

What is the Fair Wear Foundation?

An independent organisation that works with brands & factories to improve conditions for garment workers, from fair wages & safe workplaces to reasonable hours, & checks that it actually happens.

Fair Wear or Fairtrade, what's the difference?

Fairtrade looks after the start of the chain: a fair minimum price & an extra premium for the farmers who grow the cotton. The Fair Wear Foundation looks after the factories where garments are cut & sewn, from fair wages to safe workplaces. Between them, they cover the people at both ends.

Organic or recycled, which is better?

It depends on the job. Organic cotton is soft, breathable & ideal for everyday tees & hoodies. Recycled polyester gives plastic a second life & is better for performance kit that has to stretch, wick & dry fast. We'll recommend the right one for each piece.

Why water-based inks?

Traditional plastisol inks are PVC based. Water-based inks are phthalate-free, soak into the fabric rather than sitting on top of it & give a softer, more breathable print that looks better for longer.

Does sustainable merch cost more?

Sometimes a little, but less than most people expect. Because we plan the range, the fabrics & the print method together, we can usually find a sustainable option that fits the budget. Ask us & we'll show you.

Can you do sustainable at event scale?

Yes. We regularly deliver thousands of organic pieces for global events, on time, every time. Sustainable doesn't have to mean small.

Make it your standard too ↘

Talk to us about sustainable merch